The Future of Philanthropy

Date10/12/2017   |   Time9:30 am - 4:30 pm  

Huntington Bank Room Toledo-Lucas County Public Library
325 Michigan Street
Toledo, OH 43604
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Contact: Toni Shoola, Associate Director
Phone: 419-241-9513

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This workshop is eligible for 6 hours in the Fundraising Track of the Certificate in Nonprofit Management.

This workshop provides 6.0 CFRE credits.

Workshop description: 

Gen X is the smallest generation currently living. People born from 1965 to 1981 (or so) are entering their peak earning years, yet their philanthropic giving has  been historically lower than Boomers' giving (as a share of their income). Fundraising from this generation will be increasingly important as "Matures" (before Boomers) play a lesser role in charitable organizations' financial support and Boomers, Gen X and Millennials become the three principal donor cohorts. This session reviews the demographic trends, uses data about giving, and challenges participants to think about and plan for engaging Gen X.

Target Audience: Fundraising professionals, board members, volunteer managers, nonprofit management consultants, and individuals interested in the topic of generational differences

Presenter's Bio:

Melissa S. Brown helps charities turn knowledge into action. She is known to Toledo-area audiences as a presenter who makes the annual Giving USA data engaging and useful. Her consulting services range from literature reviews to survey design and reports. Major projects include the Nonprofit Research Collaborative, a twice-annual survey to assess what works in fundraising.  She teaches for The Fund Raising School and presents online and in person. She volunteers with AFP Research Council, Association of Philanthropic Counsel, and Giving USA Advisory Council on Methodology. Before founding Melissa S. Brown & Associates in 2011, Melissa worked at the Indiana University Lilly Family School of Philanthropy, where she edited Giving USA. She studied at Reed College and the University of Pennsylvania.

In addition to research and writing, Melissa enjoys gardening, with an emphasis on native, tall-grass prairie species, and bird watching. In her dreams, she travels to Costa Rica, where it never rains and every bird she sees poses for a perfect photo.

Event Logistics:

  • The cost of the workshop does not include lunch (unless you are a candidate for the Executive Leadership Certificate).
  • A map of lunch options will be provided in an email sent to you prior to the workshop.
  • Workshop slides will be emailed to you prior to the workshop.
  • Morning coffee will be provided.
  • Water will be provided throughout the day.


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300 Madison Avenue
Suite 1300
Toledo, OH 43604
P     419.241.9513

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The Center For Nonprofit Resources is a Partnership between United Way Toledo Community Foundation