Learning to See: Helping Nonprofits Apply Visual Literacy to Deepen Impact

Date06/29/2017   |   Time9:00 am - 3:00 pm  

Toledo Museum of Art
2445 Monroe St.
Toledo, OH 43620
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Contact: Toni Shoola, Associate Director
Phone: 419-241-9513
Email: toni@c4npr.org

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This workshop is eligible for 5 hours in the Marketing & Media, Organizational Development, or Fundraising Tracks of the Certificate in Nonprofit Management.
This workshop provides 5.0 CFRE credits.

The Center for Nonprofit Resources (C4NPR) and the Toledo Museum of Art (TMA), in conjunction with the generous support of Elizabeth and Thomas Brady, are collaborating to provide TMA’s Visual Literacy workshops to regional non-profits for a significantly reduced price.  Whereas TMA charges $500 per person for non-profit participants, area non-profits will have the opportunity to take the one-day, six-hour workshop for only $75 (lunch and parking are included). Those eligible for the reduced price are nonprofit staff, nonprofit board memebers or those who are actively working through The Center's Certificate in Nonprofit Management.

  To learn more about this opportunity click here!

Workshop description: 
Your team might be missing 90% of the picture, and you might be too. 

Every day, we are bombarded with so much information that our senses – our vision in particular – exist in a state of constant overload. Being able to identify, interpret, and act upon visual information – a skill-set known in the art and communication world as visual literacy –is more crucial than ever in an increasingly competitive, complex and interconnected world.

Although conceived in a different context, the application of visual literacy has the potential to engage donors and key stakeholders. Understanding your organization’s message and how you communicate it, internally and externally, requires a shared mental model to achieve your organization’s mission. The strategic value of becoming more visually literate helps nonprofits achieve outcomes by visualizing their value proposition, which will impact donors, board members, staff and volunteers alike.

The internationally renowned Toledo Museum of Art is working with major organizations from public school systems to Fortune 500 companies to translate theory into practice. Collaborating with The Center for Nonprofit Resources, these cutting-edge tools are now available to our regional nonprofit community. You will learn first-hand from these innovators how visual biases affect how we see and understand our world and the impact that has from your programming to the boardroom.

Target Audience: 
Anyone responsible for managing their organization's message.

Presenter's Bio:
Mike Deetsch joined the Toledo Museum of Art staff in 2013 as assistant director of education. In 2015 he was named the Emma Leah Bippus director of education and engagement, overseeing the docent program, art classes and museum curriculum. Prior to joining the staff at TMA, Deetsch served as a senior museum educator at the Brooklyn Museum, the exhibition and programs director at the Lexington Art League, and the student programs manager at the Kentucky Historical Society. In 2012 he was selected to participate in the Getty Leadership lnstitute's NextGen program. Deetsch received his M.S. in Art Education from the Pratt Institute and B.A. in Art History from Hanover College.

Kate Blake, TMA's Manager of Curriculum since 2013, oversees the creation and dissemination of Visual Literacy curriculum to the Museum's various audiences including academic, professional, and public. She is a specialist in the field of Visual Literacy with particular interest in applying the principles of gamification and project based learning in the museum environment. Kate has earned a M.A. in Art History and B.S. in Biology at Bowling Green State University and the University of Georgia respectively.

Maria E. lafelice, joined the TMA Education & Engagement team in 2015 as docent program manager. In her role she leads the department's docent and teen apprentice workforce and oversees the tour program. Maria's previous positions in museums and non-profit organizations have provided her the opportunity to work with young learners and teens.  In the community,  Maria sits on the Collingwood Art Center's board and serves as a mentor with College Now Greater Cleveland.  Maria has earned a M.A. and B.A. in Art Education from Kent State University.

 Event Logistics:

  • The cost of the workshop DOES include lunch. Lunch is provided by TMA.
  • Morning coffee will be provided.
  • Water will be provided throughout the day.
  • Free parking will be provided by TMA.


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300 Madison Avenue
Suite 1300
Toledo, OH 43604
P     419.241.9513

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The Center For Nonprofit Resources is a Partnership between United Way Toledo Community Foundation