Getting the Biggest Bang for Your Marketing Buck

Date08/22/2019   |   Time9:30 am - 4:30 pm  

300 Madison Ave.
300 Madison Ave. 8th floor
Toledo, OH 43604 Driving Directions: 

PARKING OPTIONS: Superior Parking Garage (enter off of Superior or St. Clair Street) or Port Lawrence Parking Garage (enter off of St. Clair Street near Jefferson). Garage rates run $1.00 - $6.00 for ½ hour to 4 hours ($8 daily maximum).

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Contact: Lexi Haas, Associate Director
Phone: (419) 241-9513

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  This workshop is eligible for 6 hours in the Marketing & Media Track of the Certificate in Nonprofit Management.

  The C4NPR Nonprofit Management certificate program is sponsored by 
Approved for 6.0 CFRE credits.

Workshop description: 

A marketing budget…what if you don’t have one or it’s not a very big budget? How can you share your story using what is available to you?  This workshop will cover tried and true methods to help bring your organization’s marketing and public relations efforts into sync at all levels.  As part of this workshop, we will:

  • examine tactics for creating marketing plans
  • discuss how to properly craft and distribute press releases
  • discuss how to craft effective public service announcements
  • discuss meaningful media relations and how to maintain them
  • discuss how social networking such as Facebook, Twitter, and other social media platforms have transformed how nonprofits communicate with donors and the community at large.

This is a session that will go from the basics in nonprofit marketing to some of the most cutting edge technologies, all while focusing on the bottom line. You can learn how these techniques are relatively free or extremely low cost for your agency.

Target Audience:
Nonprofit Marketing and Development staff, board members and volunteers

Presenter's Bio:
Laura M. Macknick, MA, CFRE, has over 15 years’ experience working in nonprofit fundraising, grant writing, communications, public relations and event planning. She has personally guided donors to make more than $20.5M in charitable contributions and managed fundraising projects of more than $60M in her career.  Prior to launching her own nonprofit and fundraising consulting firm, Macknick Philanthropy Advisors, she served as the Director of Development for Trine University in Angola, Indiana. Before joining Trine, she was the Executive Director for Resource Development at Ivy Tech Community College Northeast in Fort Wayne and helped launch the “Dream Big” capital campaign. Macknick also served for many years in capital campaign and major gift fundraising development for Purdue University during the $1.7B “Campaign for Purdue.”    

Laura completed her Bachelor’s degree in History at Purdue University and her Master’s degree in Nonprofit Administration and Philanthropy from the Indiana University Lilly Family School of Philanthropy at IUPUI in 2015. Macknick is also a graduate of the Leadership Lafayette program.  

Event Logistics:

  • Workshop registration starts at 9:15 am.
  • The cost of the workshop does not include lunch.
  • Workshop slides will be emailed to you prior to the workshop.
  • Morning coffee and water provided along with a light afternoon snack.

Contact Us

300 Madison Avenue
Suite 1300
Toledo, OH 43604
P     419.241.9513

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The Center for Nonprofit Resources is funded by  Toledo Community Foundation