Association of Fundraising Professionals Monthly Meeting

The Association of Fundraising Professionals (AFP) is the professional association for individuals responsible for generating philanthropic support for a wide variety of not-for-profit, charitable organizations. Originally founded in 1960 (as NSFRE), AFP advances philanthropy through its more than 20,000 members in 154 chapters throughout North America. It is the professional association for individuals responsible for generating philanthropic support for a wide variety of not-for-profit, charitable organizations.  AFP advances philanthropy through its more than 20,000 members in 154 chapters throughout North America.

All meetings are in the Corinthian Room on the 4^th floor of the Toledo Club.
11:30 - Registration/Networking
12:00 - Lunch and Program ("TBA"
Lunches for members are $10, guests $20, TAPG members $15, no-shows $15

Reservations must be made to nwoafp@gmail.com.

Title: "Communications for Non-Profit Organizations"

Speaker: Kathy Rotte, Communications Director, St. John's Jesuit High School & Academy & Esther Fabian, Assoc. Vice President of Branding & Creative Services, The University of Toledo    

Program Learning Goals: Members and guests will gain an understanding of marketing and communications tools essential for non-profits in today's media driven culture. The presenters will also cover strategies for using online marketing tools to maximize resources available for communications activities.

Topic Areas to be Covered: 

(a) Communications:
- How to determine the best means of connecting and communicating to donors, such as direct mail, online, social media, face to face;
- Importance of an "elevator speech" and what are key elements;
- Building donor affinity through messaging;
- How to be donor-centered in message, but still effectively communicate the needs of the organization;
- Crafting a message that overcomes donor fatigue and over-solicitation;
-What is a communications audit? Why should they consider one?

(b) Online Tools:
-What are the critical elements necessary for a giving page on our website?
-Marketing events on-line and using social media
-Social media in fundraising