Compelling Messages for Nonprofits

Date04/12/2018   |   Time9:30 am - 4:30 pm  

Huntington Bank Room Toledo-Lucas County Public Library
325 Michigan Street
Toledo, OH 43604
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Contact: Toni Shoola, Associate Director
Phone: 419-241-9513

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This workshop is eligible for 6 hours in the Marketing and Media Track of the Certificate in Nonprofit Management.

Approved for 6.0 CFRE credits.

Workshop description: 
Have you ever struggled with communicating your organization’s mission, vision, and purpose—or even explaining the services you offer? Often, these communication difficulties are the result of a lack of common understanding and agreement about your organization’s mission and/or activities among your leadership; unfortunately, that confusion is passed on to volunteers, who are also tasked with communicating your mission. The result: mixed messages about your nonprofit and reduced buy-in from the community.

During this workshop, we discuss:

  • Why 30-second commercials are overrated
  • How to develop the most effective messages
  • How to understand your audience
  • How to build common language for the key stakeholders of your organization
  • How to identify the accomplishments to tout, and when to do it 

Participants should be prepared to discuss their mission, programs, and services, and chat with their neighbors to get an outside perspective. Participants will leave the workshop with the tools to create messages that will grab the audience’s attention and inspire interest in the nonprofit.

Target Audience:
Nonprofit E.D./CEO, Development Director, Communications or Marketing Directors as well as anyone with an interest in nonprofit marketing.

Presenter's Bio:
Tana M. Schiewer, PhD, is the CEO/President of Schiewer Consulting LLC, a consulting firm that specializes in helping nonprofit organizations and small businesses establish operations, fundraising plans, and communications that lead to success. In addition to spending 10 years in nonprofit management, Schiewer spent 15 years as a grant writer and seven years as a freelancer, researcher, and consultant. Schiewer received the 2014 C.R. Anderson Research Grant from the Association for Business Communication for her research and dissertation work on nonprofit communications.

Event Logistics:

  • Workshop registration starts at 9:15 am.
  • The cost of the workshop does not include lunch.
  • A map of lunch options will be provided in an email sent to you prior to the workshop.
  • Workshop slides will be emailed to you prior to the workshop.
  • Morning coffee will be provided.
  • Water will be provided throughout the day.

Contact Us

300 Madison Avenue
Suite 1300
Toledo, OH 43604
P     419.241.9513

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The Center for Nonprofit Resources is funded by  Toledo Community Foundation