One of the most often sought after pieces of information The Center is asked for is, "How Can We Make More Money to Support Our Mission?". That is a critical question to nonprofit capacity and one that has, thankfully, multiple good answers. This section is dedicated to best practices in fundraising with advice from some of the most successful fundraisers in the business.   We wish to thank all of the C4NPR workshop presenters, consultants and experts who have given their permission to post or link to their materials. 

Elements of a Fundraising Plan

We are beginning with an outline below for a fundraising plan. The resources on this page will define strategies that can contribute to the capacity and sustainability of your organization. When sitting down with your staff and board to discuss fundraising, please consider the following:

  • Strategies
  • Goals for each strategy
  • Audience & prospects
  • Tasks
  • Timeline
  • Who’s responsible for what?
Great Advice from Seth Godin with Amy Eisenstein

Strategies, Audiences and Advice to Get You Started

Fundraising Plans - The first step in fundraising in creating a strategic plan. The board, the executive director and key fundraising staff should be part of its development as all of these people will have a role in the ultimate financial success of your efforts. See
 Stephanie Roth, Mimi Ho and Priscilla Hung's Fundraising Planning Worksheet from

Fundraising Compliance - States oversee fundraising in order to protect consumers. Charities must register with the state before soliciting donations. Registration is the first step to ongoing compliance with state charitable solicitation laws. In subsequent years, fundraising registration renewal is an important compliance activity just like filing your IRS Form 990 and state annual reports. Click here for a Guide to Ohio Fundraising from Harbor Compliance. Click here for a Guide to Michigan Fundraising from Harbor Compliance.

Strengthening the Board’s Role in Fundraising -
These two articles will provide you with strategies to help boards who don't see themselves as fundraisers, become more comfortable in that role. The first one by Kim Klein entitled, Fifty-Three Ways for Board Members to Raise $1000 is from The second, entitled How to Create a Fundraising Action Plan for Your Board, comes from Gail Perry's blog.

steep decline in the performance of fundraising emails - See more at:

Fundraising Among Your Volunteers - These two articles from the Chronicle of Philanthropy provide some help and some perspective into this sometimes difficult subject. Turning Volunteers into Donors and Volunteers Give 10 Times More Than Other Americans, Survey Finds.

Major Gift Acquisition -
If you are wonderfing where to start with regard to Major Gifts, consider Six Simple Steps to Major Gifts for Small Shops featured on by Amy Eisenstein. A must-see is Kay Sprinkel Grace's Infinity Loop - The Way We Keep and Grow Donors at

Campaigns - The Basics of a Capital Campaign PowerPoint gives an overview of launching your first or next Capital Campaign effort from For information on Annual Funds read Kim Klein's advice, Launching an Annual Campaign at The Grass Roots Institute for Fundraising Training.

Email Marketing Campaigns – Two economical resources for sending email marketing are MailChimp and Constant Contact. Visit this slideshare presentation by Tim Watson for current trends at Gail Perry weighs in on How to Get your Emails Opened in this article from

And in response to reports about the decline in the performance of fundraising emails, this article from NPengage, Fundraising Ideas to Reverse the Trend might be helpful.

steep decline in the performance of fundraising emails - See more at:
Fundraising Ideas to Reverse the Trend of Declining Email Response Rates - See more at:
Fundraising Ideas to Reverse the Trend of Declining Email Response Rates - See more at:
Fundraising Ideas to Reverse the Trend of Declining Email Response Rates - See more at:

Online Giving

Visit the Grant Resource Center on

Information Session 10/24/17  Register here

 Networking and Associations That Can Help You

Databases for Fundraising Professionals

  • Noza – The world’s largest searchable database of charitable donations offers over 800,000 Foundation Grant Records that you can search for free.
  • Guidestar - Is a searchable database of nonprofit organizations and their 990 forms. Search 990s to see what contributions that grantmaking foundations have made to area nonprofit organizations.
  • Foundation Directory Online - The Foundation Directory is updated weekly. It provides access to 120,000+ foundations and corporate donors, 3 million recent grants and more than half a million key decision makers. Toledo-Lucas County Library provides free access to this resource at Main Library. Contact Linda Koss at to make an appointment with her and bring along your flashdrive to save your searches.
  • Grant Select - You will find this database at You will need your library card and pin number to gain access. Grant Select is a searchable listing of over 13,000 private and government funding opportunities for nonprofits, research, and scholarship. Provided through a grant from The Center for Nonprofit Resources.

Additional Resources

Helpful Magazines, Blogs and E-newsletters

  • Grassroots Fundraising Journal
  • Future Fundraising Now - Jeff Brooks has moved the popular 'Donor Power' blog to this new site. Jeff constantly produces thought provoking and educational posts on all aspects of fundraising.  A constant source of insight.
  • The Agitator - one of the longest running non-profit blogs and still delivering excellent content on all aspects of fundraising.

Great Books Available at Toledo-Lucas County Public Library, through and at local bookstores

  • Reliable Fundraising in Unreliable Times by Kim Klein
  • Fundraising for Social Change by Kim Klein
  • Working Across Generations by Robby Rodriquez, Frances Kunreuther and Helen Kim
  • Accidental Fundraiser by Stephanie Roth and Mimi Ho
  • Beyond Fundraising:  New Strategies for Innovation and Investment in Nonprofits by Kay Sprinkel Grace. John P. Wiley & Sons, New York.  1997.  Second edition, March, 2005.

Articles To Read:

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