Marketing and Social Media

Marketing and PR are essential to nonprofits for promoting your programs and services, as well as your organization as a brand. Marketing and Social Media go hand-in-hand in today's nonprofit organizations. This page is full of helpful tools and resources to help you with your marketing plan and how to execute it.

Having a marketing strategy and assessing its effectiveness are critical to your organization's success. Use this checklist as an on-ramp for planning.
Click here for a pdf of the checklist.

Marketing and Public Relations

Does your organization have a marketing strategy and PR position? Kivi Leroux Miller's blogpost, Marketing Best Practices can provide insight into creating a strategic plan for marketing. Your nonprofit board and staff are your greatest public relations assets. Read PR Capacity is Essential to Nonprofit Boards from the Grand Rapids Business Journal.   Nancy Schwartz gives us excellent advice with Building Internal Support for Communications.

An annual report is an effective way to let funders know you are serious about providing data and information about how your organization is functioning. With new technology and the desire to cut costs and be greener, nonprofits are looking at more creative ways to report their work. Read this article from The National Council of Nonprofits- Nonprofit Knowledge Matters. From the Network for Good, Writing Your Annual Report in Five Easy Steps, also by Kivi Leroux Miller. And from Beth Kanter's Blog, A Better Way to Produce Nonprofit Annual Reports.

When you see the golden arches, you know you are at McDonalds. Is your nonprofit's branding that iconic? Make sure the public recognizes and understands your brand. Check out Brand Identity for Nonprofits from  Need some help with branding? Read 6 Reasons Why It’s Important to Hire a Graphic Designer to learn how hiring a graphic designer can improve your image.

One major barrier to nonprofit success is its inability to tell its story. Julie Brown of Findlay-Hancock Community Foundation tells her story as a guest blogger on with In The Beginning, Nonprofit Founding Stories.

Is email marketing worth the investment? provides helpful information through this article, How to increase the cost efficiency of your email marketing.

Marketing Tools of the Trade
  • The Knight News Release Workshop - Provides step-by-step help for writing news releases.
  • Privacy Policy Generator - Create a free privacy policy for your website here.
  • Sample Photo Release Form from C4NPR - Make sure your organization is compliant by having photo release forms available for client/audience/volunteers signatures at events.
  • Tinyurl - Provides short URLs to replace long ones.
  • Google for Nonprofits  - Provides charities access and guidance on how to use a variety of marketing tools and resources that Google offers.  Google Apps, provides a free way to host email and provide organization-wide calendar and document sharing.
  • MailChimp - This site provides some free access to email marketing as well as subscription-based services.
  • Constant Contact - This site provides some free access to email marketing as well as subscription-based services.
  • Eventbrite - This site provides event management software for events of all shapes and sizes. The software is free for free events but also offers a low cost option for collecting funds for those events which require payment.
  • Free Stock Photos and Images - are available through several sites including Morguefile.comStock.XCHNG and
  • Create your own professional images for your organization's social media sites at and

Local Media Outlets Nonprofits Should Be Aware of

Catholic Chronicle
K-100 Radio Station
News Director
La Prensa Nacional Publications, Inc.
The Sojourner's Truth
Business Manager
The Toledo Blade
City Editor
Toledo City Paper and Toledo-area Parent News Publsher/Editor
News Director

Websites and Social Media Marketing


Websites have been around a pretty long time now but are you getting the most bang for your buck when it comes to your site? Mary Joyce uploaded this presentation.


Trends in Nonprofit Website Design from Mary Joyce

More Ways to Spread Your Message Online

  • Vimeo - Community for storing and distributing video content. 
  • YouTube - With one billion unique visitors per month, YouTube needs no explanation
  • Slideshare - share PowerPoint slides and presentations.
  • Search engine optimization - Keyword Eye's blog shares some helpful advice on creating keywords for your website.

Social Media Strategy, Guidelines and Policy

Does your organization have a policy on social media use? How about a social media strategy? Beth Kanter, Social Media Guru, brings us these articles and this presentation to get you started. 

More advice on Social Media

5 Ways to Get Your Business or Agency Noticed on Facebook by Erin O'Bryan of

5 Steps to Better Social Media Security from Hootsuite.

Creating Your Organization's Social Media Strategy Map from Beth Kanter

More Social Media Policies and Procedures

Goal Setting: How to Ensure Your Goal is SMART from The Aspen Institute

Sites and Blogs You Will Want to Follow

      • Beth's Blog - started by social media guru, Beth Kantor. She posts the latest and greatest from terrific sites for free graphics to how to get your message across.
      • John - John's blogs provide ways to get more from your online content  and include free mini-webinars.
      • Social Media Today - a collection of the world's best thinkers in social media.
      • - contains loads of information, how-tos and updates on technology for nonprofits. NTEN is the membership organization of nonprofit professionals who put technology to use for their causes.

A great article about current trends

From - 9 Ways Social Media Marketing Will Change in 2014.

Some Current Popular Social Media (2014)


RSS (Really Simple Syndication) -

a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.



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