Marketing vs. Branding

  • judy mcfarland 4
    Marketing vs. Branding
    We asked Judy McFarland, CEO of Thread Marketing Group, to help nonprofits understand the difference between marketing and branding. Marketing  is what gets the word out. Branding is how people can identify you. You can tell the best stories in …
  • building a nonprofit content marketing strategy 2
    4 Tips to Building a Non-Profit ​Content Marketing Strategy
    Guest Blogger – Judy McFarland Non-profits tackle big challenges and have a strong purpose, which is a necessary foundation for great storytelling.  This combination of structured purpose plus meaningful stories enables non-profits to create content that matter’s to people’s lives.  …
  • cost of conflict 2
    The Cost of Conflict
    Guest Blogger – Allen Rutter If an organization has a culture of healthy conflict resolution practices, there will be higher levels of trust, employee engagement, creativity, innovation, employee retention- and change will be seen as a good thing.  Without healthy …