Marketing

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    Replay Session 3 of 3 – Donor Comms 10-27-20
    Workshop Follow-up Make Far More Money with Your Donor Communications Session 3 of Donor Comms has concluded. Below you will find links to the session materials. The meeting was recorded. Event recording Session 3 Handouts (PDF) If you have questions …
  • Replay Session 2 of 3 – Donor Comms 10-15-20
    Workshop Follow-up Make Far More Money with Your Donor Communications Session 2 of Donor Comms has concluded. Below you will find links to the session materials. The meeting was recorded. Event recording Session 2 Handouts (PDF) If you have questions …
  • Replay Session 1 of 3 – Donor Comms 10-13-20
    Workshop Follow-up Make Far More Money with Your Donor Communications Session 1 of Donor Comms has concluded. Below you will find links to the session materials. The meeting was recorded. Event recording Session 1 Handouts (PDF) If you have questions …
  • Replay Session 3 of 3 Storytelling 101 Intensive 9-10-20
    No cost online workshops through the end of 2020!
  • Replay Session 1 of 3 Storytelling 101 Workshop 8-14-20
    No cost online workshops through the end of 2020!
  • Did You Hear The BIG News?!
    No cost online workshops through the end of 2020!
  • the value of marketing 1
    The Value of Marketing for Nonprofits
    Guest Blogger – Laura Macknick There are blogs, workshops, seminars, and even full textbooks that examine how to conduct effective marketing initiatives for your nonprofit organization.  With all that information out there, something all nonprofit organizations should hone in on …
  • your top 3 giving prospects 1
    Your Top 3 Giving Prospects
    Guest Blogger- Steven Shattuck Ask any fundraising consultant worth their salt what they think is the fundraising activity that produces the most ROI (return on investment) and they’ll all say the same thing. It’s not major gifts (though they’re a …
  • judy mcfarland 4
    Marketing vs. Branding
    We asked Judy McFarland, CEO of Thread Marketing Group, to help nonprofits understand the difference between marketing and branding. Marketing  is what gets the word out. Branding is how people can identify you. You can tell the best stories in …
  • building a nonprofit content marketing strategy 2
    4 Tips to Building a Non-Profit ​Content Marketing Strategy
    Guest Blogger – Judy McFarland Non-profits tackle big challenges and have a strong purpose, which is a necessary foundation for great storytelling.  This combination of structured purpose plus meaningful stories enables non-profits to create content that matter’s to people’s lives.  …